PENGARUH EDITING VIDEO TERHADAP TINGKAT ENGAGEMENT PENONTON PADA KANAL YOUTUBE GADGETIN

Ahdiyat, M. Azril (2026) PENGARUH EDITING VIDEO TERHADAP TINGKAT ENGAGEMENT PENONTON PADA KANAL YOUTUBE GADGETIN. Skripsi(S1) thesis, FISIP UNPAS.

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Abstract

This abstract aims to provide a brief overview of the objectives, methodology, results, and conclusions obtained from the quantitative research conducted. This study examines the effect of video editing (which includes the dimensions of rhythm, visual elements, transitions, audio, and delivery style) on the level of viewer engagement on the GadgetIn YouTube channel using an explanatory survey method with a cross-sectional design, and data analysis using multiple linear regression techniques. Data were collected from 400 respondents who are active audiences of the GadgetIn YouTube channel selected through a conditional simple random sampling technique (screening). The results showed that the five dimensions of video editing simultaneously and partially had a positive and significant effect on viewer engagement, with the creator's delivery style as the most dominant predictor (Beta = 0.452). This finding indicates that the effectiveness of post-production techniques does not merely function as an aesthetic element, but acts as a functional communication stimulus that strengthens the understanding of technical information and parasocial relations, which is in line with the Uses and Effects Theory. This research is expected to contribute to the development of digital visual communication studies and practical content production strategies for creators, as well as provide direction for future research regarding the exploration of external variables shaping engagement such as communicator credibility, click-through rate metrics, and platform distribution algorithms. Keywords: Video Editing, Viewer Engagement, YouTube, Uses and Effects Theory, Visual Communication.

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2026
Depositing User:	S.Si Mochamad Yogi
Date Deposited:	03 Jul 2026 07:28
Last Modified:	03 Jul 2026 07:28
URI:	https://repository.unpas.ac.id/id/eprint/83790

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