PENGARUH PEOPLE DAN PROCESS TERHADAP KEPUASAN KONSUMEN DELAPAN BELAS COFFEE AND BEVERAGES BALEENDAH

Athip Abdurrahman, 184010140 and Dr. H. Popo Suryana, SE.,MSi, Pembimbing (2025) PENGARUH PEOPLE DAN PROCESS TERHADAP KEPUASAN KONSUMEN DELAPAN BELAS COFFEE AND BEVERAGES BALEENDAH. Skripsi(S1) thesis, Universitas Pasundan Bandung.

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Abstract

ABSTRACT This study aims to determine the simultaneous and partial influence of people and process on consumer satisfaction at Delapan Belas Coffee and Beverages . The research method used is descriptive and verificative, with a sample size of 88 respondents. The analytical methods applied include multiple linear regression and multiple correlation analysis. The findings indicate a positive and significant influence of people and process on consumer satisfaction. The simultaneous impact of these variables accounts for 23.8%, while the remaining 76.2% is influenced by other unexamined factors. In partial analysis, people contribute 16.32% to consumer satisfaction, whereas process has an influence of 7.44%, leading to the conclusion that people have a greater impact on consumer satisfaction than process. Keywords: People, Process, Customer Satisfaction

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen 2018
Depositing User:	Mr FEB-Parid -
Date Deposited:	19 Sep 2025 10:00
Last Modified:	19 Sep 2025 10:01
URI:	http://repository.unpas.ac.id/id/eprint/78450

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