Athip Abdurrahman, 184010140 and Dr. H. Popo Suryana, SE.,MSi, Pembimbing (2025) PENGARUH PEOPLE DAN PROCESS TERHADAP KEPUASAN KONSUMEN DELAPAN BELAS COFFEE AND BEVERAGES BALEENDAH. Skripsi(S1) thesis, Universitas Pasundan Bandung.
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Abstract
ABSTRACT This study aims to determine the simultaneous and partial influence of people and process on consumer satisfaction at Delapan Belas Coffee and Beverages . The research method used is descriptive and verificative, with a sample size of 88 respondents. The analytical methods applied include multiple linear regression and multiple correlation analysis. The findings indicate a positive and significant influence of people and process on consumer satisfaction. The simultaneous impact of these variables accounts for 23.8%, while the remaining 76.2% is influenced by other unexamined factors. In partial analysis, people contribute 16.32% to consumer satisfaction, whereas process has an influence of 7.44%, leading to the conclusion that people have a greater impact on consumer satisfaction than process. Keywords: People, Process, Customer Satisfaction
| Item Type: | Thesis (Skripsi(S1)) |
|---|---|
| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen 2018 |
| Depositing User: | Mr FEB-Parid - |
| Date Deposited: | 19 Sep 2025 10:00 |
| Last Modified: | 19 Sep 2025 10:01 |
| URI: | http://repository.unpas.ac.id/id/eprint/78450 |
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