Safera, Azmi Husnah (2026) PENGARUH INTERAKSI PARASOSIAL MELALUI APLIKASI WEVERSE TERHADAP LOYALITAS PENGGEMAR ENHYPEN INDONESIA. Skripsi(S1) thesis, FISIP UNPAS.
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Abstract
Weverse app has become a platform for fans and idols to interact like interpersonal communication. This interaction creates a feeling of closeness for fans that is not actually real through a social media fan service approach called parasocial interaction. Through this approach, parasocial interaction fosters empathy and loyalty towards their idols. This study aims to determine and measure the effect of parasocial interaction through the Weverse app on the loyalty of ENHYPEN Indonesian fans. The approach used in this study is quantitative with a survey method through an online questionnaire. The uses and effects theory serves as a theoretical basis and uses simple linear regression analysis with a non-probability sampling technique of 384 respondents. The results of this study indicate a significant effect of parasocial interaction through the Weverse app on fan loyalty with a magnitude of 63.1%. The use of the Weverse app by ENHYPEN Indonesian fans has a consequential form of fan loyalty. This study observes that the intensity of interaction, emotional closeness, and the use of Weverse media and media content encourage internal and external fan engagement, the desire to make purchases, and the desire to continue interacting with idols. Thus, the parasocial interactions built through the Weverse app play a significant role in increasing ENHYPEN fan loyalty in Indonesia. Keywords: Parasocial Interaction, Weverse, Fan Loyalty, ENHYPEN
| Item Type: | Thesis (Skripsi(S1)) |
|---|---|
| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2026 |
| Depositing User: | Mr Iwan Ridwan Iwan |
| Date Deposited: | 09 Apr 2026 07:48 |
| Last Modified: | 09 Apr 2026 07:48 |
| URI: | https://repository.unpas.ac.id/id/eprint/82629 |
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