Sevta Marchtiana, 194010144 and Dr. H. Juanim, SE.,MSi, Pembimbing (2025) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP PROSES KEPUTUSAN PEMBELIAN (Survey Pada Konsumen Clothing Rawtype Riot Bandung). Skripsi(S1) thesis, Universitas Pasundan Bandung.
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3. Abstrak.pdf Download (239kB) |
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4. Abstract.pdf Download (6kB) |
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8. Bab II.pdf Download (385kB) |
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Abstract
ABSTRACT In this study, problems were found in the purchasing decision process at Rawtype Riot Bandung, the problem of this study is the less than optimal purchasing decision process caused by the low price and quality of products for consumers at Rawtype Riot Bandung. Price and product quality are factors that are thought to influence the purchasing decision process. This study was conducted based on sales data that decreased drastically at Rawtype Riot Bandung. This shows that the purchasing decision process at Rawtype Riot Bandung is categorized as less good. The research method used is descriptive and verification methods. The sampling technique used is non-probability sampling using incidental sampling techniques with a sample size of 71 consumers. The data analysis method used is validity and reliability testing, Method of Successive Interval (MSI), multiple linear regression analysis, multiple correlation, coefficient of determination and hypothesis testing using SPSS Statistic 26. The results of the study indicate that there is a positive and significant influence between price on the purchasing decision process at Rawtype Riot Bandung and product quality on the purchasing decision process at Rawtype Riot Bandung. The magnitude of the influence of price and product quality on the purchasing decision process simultaneously is 51.8%. While partially the magnitude of the influence of price on the purchasing decision process is 31.9% and the influence of product quality on the purchasing decision process is 19.9%. Keywords: Price, Product Quality and Purchasing Decision Process
| Item Type: | Thesis (Skripsi(S1)) |
|---|---|
| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen 2019 |
| Depositing User: | Mr FEB-Parid - |
| Date Deposited: | 25 Apr 2025 07:43 |
| Last Modified: | 25 Apr 2025 07:44 |
| URI: | http://repository.unpas.ac.id/id/eprint/75170 |
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