PENGARUH CONTENT TERHADAP PROSES KEPUTUSAN PEMBELIAN DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MEDIASI PADA PRODUK PAKAIAN OLAHRAGA DI SHOPEE ZEEA OFFICIAL (Survei Pada Generasi Z di Kota Cimahi)

Rhevani, 224010051 and Dr. H. Popo Suryana, SE.,MSi, Pembimbing (2026) PENGARUH CONTENT TERHADAP PROSES KEPUTUSAN PEMBELIAN DENGAN ELECTRONIC WORD OF MOUTH (EWOM) SEBAGAI VARIABEL MEDIASI PADA PRODUK PAKAIAN OLAHRAGA DI SHOPEE ZEEA OFFICIAL (Survei Pada Generasi Z di Kota Cimahi). Skripsi(S1) thesis, Universitas Pasundan Bandung.

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Abstract

Abstrak

Item Type: Thesis (Skripsi(S1))
Subjects: S1-Skripsi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen 2022
Depositing User: Mr FEB-Parid -
Date Deposited: 23 Sep 2026 02:56
Last Modified: 23 Sep 2026 02:56
URI: https://repository.unpas.ac.id/id/eprint/84837

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