Salma, Hasya Nurus (2026) MANAJEMEN PROGRAM SIARAN RADIO DI TENGAH TANTANGAN MEDIA BARU (Studi Kasus Pada Radio Play99ers 100 FM Bandung). Skripsi(S1) thesis, FISIP UNPAS.
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5. KATA PENGANTAR.pdf Download (260kB) | Preview |
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2. LEMBAR PENGESAHAN.pdf Download (314kB) | Preview |
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1. COVER.pdf Download (305kB) | Preview |
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4. ABSTRACT.pdf Download (280kB) | Preview |
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6. DAFTAR ISI.pdf Download (303kB) | Preview |
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7. BAB I.pdf Download (363kB) | Preview |
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8. BAB II.pdf Download (396kB) | Preview |
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12. DAFTAR PUSTAKA.pdf Download (188kB) | Preview |
Abstract
This research is titled “Radio Programming Management Amid The Challenges Of New Media (A Case Study Of Radio Play99ers 100 FM Bandung)”. Radio Play99ers 100 FM Bandung first went on-air in 2000 with a youth segmentation. The researcher chose this radio station as the object of the study. The purpose of this research is to understand the radio broadcast program management of Play99ers 100 FM Bandung amidst new media challenges. This research uses a qualitative method with a case study approach. This research utilizes media ecology theory by Dimmick and Rothenbuhler, which assumes that media, in maintaining its existence, requires supporting life resources, namely: types of content, types of audience, and capital. The results of this research indicate that in order for Radio Play99ers 100 FM to adapt amidst these new media challenges, it implements various strategies. In terms of media content (type of content), Radio Play99ers has 8 programs that are a combination of on-air, off-air, and online programs categorized as showbiz, news, entertainment, culture, and information. For the audience type factor (type of audience), Radio Play99ers targets listeners aged 14 to 25 years, focusing on youth and the general public. In terms of capital, Radio Play99ers obtains financial resources from advertising placements through program marketing and promotion. Keywords: Management, Radio Play99ers, New Media
| Item Type: | Thesis (Skripsi(S1)) |
|---|---|
| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2026 |
| Depositing User: | S.Si Mochamad Yogi |
| Date Deposited: | 24 Jun 2026 03:15 |
| Last Modified: | 24 Jun 2026 03:15 |
| URI: | https://repository.unpas.ac.id/id/eprint/83588 |
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