An Analysis of the Tagline on iPhone from a Syntax Perspective.NPM:217010029

Figo Ananda Hari Subagyo, Husni Thamrin, S.S., M. Hum. (2025) An Analysis of the Tagline on iPhone from a Syntax Perspective.NPM:217010029. Skripsi(S1) thesis, Sastra Inggris.

[img] Text
COVER.pdf
Download (328kB)
[img] Text
CHAPTER 1.pdf
Download (171kB)
[img] Text
CHAPTER 2.pdf
Download (570kB)
[img] Text
CHAPTER 3.pdf
Restricted to Repository staff only
Download (139kB)
[img] Text
CHAPTER 4.pdf
Restricted to Repository staff only
Download (720kB)
[img] Text
CHAPTER 5.pdf
Restricted to Repository staff only
Download (150kB)
[img] Text
BIBLIOGRAPHY.pdf
Download (147kB)
Official URL: http://repository.unpas.ac.id/cgi/users/home?scree...

Abstract

This research, entitled “An Analysis of the Tagline on iPhone from a Syntax Perspective”, explores the syntactic structure and meaning of iPhone taglines from 2007 to 2025. It aims to understand how Apple uses language to sell its products through concise and memorable taglines. Using a descriptive qualitative design and a phenomenological method, the study analyses 23 official iPhone taglines obtained from Apple’s website, press releases, and promotional materials. The analysis identifies the types of phrases, such as noun phrases, verb phrases, adjective phrases, and prepositional phrases, and interprets their meanings within a syntactic perspective. Findings reveal that noun phrases dominate the structure of iPhone taglines, often accompanied by superlative or descriptive adjectives to emphasise innovation, performance, and identity. Verb and prepositional phrases, though less frequent, are used effectively to convey transformation and engagement. The researchers have concluded that the iPhone tagline has minimalist, selling, clear, and emotional copywriting. Supported by the company’s consistent image as a pioneer in technology and design. This research also contributes to linguistic choices in advertising and offers insights for copywriters in constructing powerful brand messages. Keywords: iPhone, Tagline, Syntax, Advertising Language, Copywriting

Item Type: Thesis (Skripsi(S1))
Subjects: S1-Skripsi
Divisions: Fakultas Seni dan Sastra > Sastra Inggris 2025
Depositing User: mr FISS-Oman -
Date Deposited: 09 Sep 2025 01:16
Last Modified: 09 Sep 2025 01:16
URI: http://repository.unpas.ac.id/id/eprint/78316

Actions (login required)

View Item View Item
repo unpas is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.