Hani Permatasari and Dr.Hj. Senny S Alwasilah,M.pd (2019) THE ROLE OF MARKETING DIVISON TO PROMOTE THESELLING OF TOURISM TRANSPORTATION INSTARHOLIDAY BANDUNG . Hani Permatasari: 147010014. Skripsi(S1) thesis, Sastra Inggris.
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Abstract
AbstractThis paper entitled “Tittle the role of marketing division to promote theselling of tourism transportation”. The objectives of this study are to find out how the role marketing division in Bandung Starholidays, tofind outwhat are the marketing division’s obstacles to tourismtransportation sales in Bandung starholidaysand to find out how is the marketing division solution in conducting tourismtransportation sales in Bandung starholidays.The first problem in this paper is“how is the role of marketing division in the tourism transportationStarholidays Bandung”, the second problem in this paper is“what are the obstacles to the marketing division of tourismtransportation sales in starholidayBandung”and the last problem is “how is the marketing division solution for tourism transportation sale Bandung starholiday”.The researchmethod usedqualitative method of Alwasilah, has advantages that is high flexibility forresearches when determining the steps of research. The thecnique for collecting the data areobservation and interview. This means after collecting, clarifying, andanalyzing and then interpreting the data to get the results. Based on the result ofthis research,it can be concluded that the role of marketing in PT.Mitra SaranaUtama Bandung is not yet fully effective because there are some obstacles incompany. Recommendation that every division of the company’s work must learnmore to improve their knowledge and understanding on every thing related totheir work such asthe use of promotional media as work in the company.Keyword : Marketing,skill,relation,knowledge,benefit.
Item Type: | Thesis (Skripsi(S1)) |
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Subjects: | S1-Skripsi |
Divisions: | Fakultas Seni dan Sastra > Sastra Inggris 2018 |
Depositing User: | oman rohman |
Date Deposited: | 15 Mar 2019 04:25 |
Last Modified: | 15 Mar 2019 05:54 |
URI: | http://repository.unpas.ac.id/id/eprint/41741 |
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