The Influence of the Quality Services to Maintain the Loyalty of Guests in Sari Ater Hotel. Karina Ingriani 117010024

Karina Ingriani and H. Gumelar Sastrayudha and Asep Saefudin No (2016) The Influence of the Quality Services to Maintain the Loyalty of Guests in Sari Ater Hotel. Karina Ingriani 117010024. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

The rise of the service accommodation, then the competition among hotels are increasingly tight. the hotelier trying to get loyal guests. Hotel management can say successful if the service meets the standards If guests feel the quality of services provided by the Hotel is very good, then the guest will be loyal to Hotel. Hotel management should be trying to fulfill the desire of guests and improve the quality of services. Based on the description above, the author raised the title The influence of the Quality services to Maintain the Loyalty of Guests in Sari Ater Hotel, as a basis for investigation. Quality of service is very influencing guest loyalty to that service quality become the main priority in satisfactory living. If guests feel the quality of services provided by the Hotel is very good, then the guest will be loyal to Hotel. For that hotel should improve the guest satisfaction in order to be loyal guests by improving the quality of services that includes aspects of tangibles, reliability, responsiveness, assurance, and empathy. The author uses descriptive research methods, according to Mohamad Nazir in the (2003; 34), Descriptive method is one method in researching the status of groups of human beings, an object, a set of conditions, a system of thought or a current events class. The purpose of the research is descriptive, picture or painting in a systematic, factual and accurate v regarding the facts, properties and relationships between phenomena investigated. The authors suggest that companies pay more attention again to all aspects that can affect to the guest loyalty.

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Sastra Inggris 2015
Depositing User:	oman rohman
Date Deposited:	12 Oct 2016 13:40
Last Modified:	12 Oct 2016 13:40
URI:	http://repository.unpas.ac.id/id/eprint/13741

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