TIARA VITALOKA, 152050087 (2019) STRATEGI MARKETING PUBLIC RELATIONS DALAM MEMBANGUN BRAND AWARENESS WOMANTALK.COM. Skripsi(S1) thesis, FISIP UNPAS.
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Abstract
This thesis titled is Marketing Public Relations Strategies To Build Brand Awareness Of Womantalk.Com (Case Study at Womantalk Class Event Activities in Jakarta). This study aims to analyze whether the Marketing Public Relations (MPR) activities conducted by Womantalk.com have an impact on awareness to the target audience, where this is done to deal with the tight competition with other digital media companies. This research was conducted at the Womantalk.com target audience, namely participants who had participated in the Womantalk class event. In the research method, researchers use the constructivism paradigm, where researchers conduct research with Public Relations Marketing in order to reconstruct existing realities. The approach used is descriptive qualitative research method by collecting data through in-depth interviews, direct observation and also by conducting library studies. The results of this study are that the strategy used by Womantalk.com in building Brand Awareness is the strategy of Pull, Push and Pass from Thomas L. Harris. First, Pull strategy, namely by maximizing customer relations. Second, the Push strategy is by publication and promotion. And third, the Pass strategy is to give awards to loyal customers. From the results of data analysis shows that Womantalk.com is considered to have succeeded in increasing awareness of the target audience. In this study it can be concluded that the impact of Marketing Public Relations conducted by Womantalk.com is considered to have succeeded in carrying out the right strategy. Keywords: Public Relations Marketing, Brand Awareness, event.
| Item Type: | Thesis (Skripsi(S1)) |
|---|---|
| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2015 |
| Depositing User: | mr yogi - |
| Date Deposited: | 16 Sep 2019 01:25 |
| Last Modified: | 16 Sep 2019 01:25 |
| URI: | http://repository.unpas.ac.id/id/eprint/43504 |
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