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WALA ERPURINI, NPM. 199010022 (2023) Pengaruh Daya Tarik Pasar, Pasar Sasaran dan Keunikan Sumber Daya terhadap Digital Marketing implikasinya pada Keputusan Memilih Perguruan Tinggi (Survey pada Perguruan Tinggi Swasta di Wilayah Metropolitan Bandung Raya) THE INFLUENCE OF MARKET ATTRACTION, TARGET MARKETS, AND UNIQUE RESOURCES ON DIGITAL MARKETING THEIR IMPLICATIONS ON THE DECISION TO CHOOSE A HIGHER EDUCATION (Survey at Private Universities in the Greater Bandung Metropolitan Area). Disertasi(S3) thesis, UNIVERSITAS PASUNDAN.
