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Mr, Asral and Shafrullah, Faris and Indrawati, Leni and Ismail, Solahuddin and Mr, Sucherly and Suryana, Popo and Turmudzi, Didi and Affandi, Azhar and Priadana, M. Sidik and Juju, Undang and Mr, Kusnan and Hadibrata, Dani (2023) THE INFLUENCE OF MARKET STRATEGY AND MARKETING MIX ON CUSTOMER VALUE AND ITS IMPLICATIONS ON HOME PURCHASE DECISIONS (STUDY ON SUBSIDY HOME BUYERS IN SUBSIDY CLUSTER HOUSING IN BEKASI RAYA). Disertasi(S3) thesis, UNIVERSITAS PASUNDAN.