Yuliana, Lia and Nurwulan, Riany Laila and Arif, Bustan (2023) EMPOWERMENT OF UMKM ACTIVITIES THROUGH CSR PROGRAM OF PT. TIRTA INVESTAMA PLANT SUBANG. Journal of Economic Empowerment Strategy (JEES), 5 (2). pp. 100-117.
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Abstract
This study aims to describe the implementation of a program related to Corporate Social Responsibility (CSR) in the community economic empowerment program (Ecodev) in an effort to achieve the independence of business actors by PT. Tirta Investama (Aqua) and West Java Human Initiative as program implementing partners in Subang Regency. The concept used in this study uses the Triple Bottom Line (3P) concept by John Elkington (1998), that corporate social responsibility (CSR) pays attention to improving the quality of the company (profit); provide benefits to the surrounding community (people); maintain the environmental sustainability of the operating area (planet). This study focuses on the implementation of corporate social responsibility in an effort to empower the community which was stated by Sumodiningrat (1999) that, “community empowerment is an effort to make the community independent through realizing the potential of their own abilities. In line with this, Bernadib stated that "Independence includes the behavior of being able to take the initiative, being able to solve problems, having self-confidence, being able to do things without depending on others". This study uses a qualitative approach using primary data analysis from journals and secondary data obtained based on information from field implementers. Data collection techniques used are document studies and literature review. Analysis of the validity of the data using the stages of data triangulation, thick and rich description, and prolonged time. Data analysis techniques using coding and categorization. The results of the study revealed that the community economic empowerment program (Ecodev) of PT. Tirta Investama Plant Subang results in the independence of business actors marked by the emergence of innovations Packaging and branding innovations are carried out by the UMKM of the aided cooperatives. Through increased originality and innovation, the company's products will have a high resale value, allowing them to compete on the market via social media platforms such as shopee, facebook advertisements, and business whatsapp, as well as offline marketing channels such as retail souvenir stores in developing businesses which are facilitated by the West Java Human Initiative as a facilitator. Keywords: UMKM, Community Empowerment, Corporate Social Responsibility, Imdependence.
| Item Type: | Article |
|---|---|
| Subjects: | JOURNAL |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Kesejahteraan Sosial 2022 |
| Depositing User: | mr yogi - |
| Date Deposited: | 11 May 2023 02:40 |
| Last Modified: | 11 May 2023 02:40 |
| URI: | http://repository.unpas.ac.id/id/eprint/63726 |
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