Maun Jamaludin, maun.jamaludin@unpas.ac.id (2022) PENGARUH KOMUNIKASI BISNIS DAN STRATEGI ALIANSI TERHADAP KINERJA MANAJEMEN RANTAI PASOK PADA PT. “XXX” BANDUNG. LINIMASA : JURNAL ILMU KOMUNIKASI, 4 (2). pp. 161-173. ISSN E-ISSN : 2614-0381, ISSN: 2614-0373
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Abstract
Smooth supply of raw materials at PT. "XXX" Bandung can maximize the production process so that the volume of products sold can increase. With the existence of other companies that affect the production process, it becomes the obligation of PT. "XXX" Bandung to establish quality cooperation. Communication in business is seen as an important element for the success of cooperative relationships between companies because in reality it proves that cooperative relationships between companies always involve communication. The quality of good cooperation between companies and their suppliers will also have an impact on the production process that occurs in the company. The method in this study uses a quantitative descriptive method with 126 respondents as a sample of supplier companies in the city of Bandung. Data was collected using a questionnaire method via google form and interviews by telephone. Data processing was carried out using structural equation model analysis (SEM) with AMOS 20 software as a tool. The result of the research is that there is a positive and significant influence on business communication, alliance strategy on supply chain management performance is a simultaneous effect. While the effect of business communication or alliance strategy on supply chain management performance is a partial effect and the occurrence of a positive and significant influence. Keywords: Business communication, alliance strategy, supply chain performance, SEM, Amos 20.
| Item Type: | Article |
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| Subjects: | JOURNAL |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Niaga 2021 |
| Depositing User: | mr yogi - |
| Date Deposited: | 01 Nov 2022 00:36 |
| Last Modified: | 01 Nov 2022 00:36 |
| URI: | http://repository.unpas.ac.id/id/eprint/60421 |
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