The Role of Hotel Marketing in Increasing Room Occupancy at Cihampelas Hotel During the Covid-19 Pandemic. Endang Fitri 187010069

Endang Fitri, Dr.H.Kunkun K Harnadi,M.Pd (2022) The Role of Hotel Marketing in Increasing Room Occupancy at Cihampelas Hotel During the Covid-19 Pandemic. Endang Fitri 187010069. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

In this paper, the writer aims to investigate the role of hotel marketing at Cihampelas Hotel during the Covid-19 Pandemic. The title of this paper is The Role of Hotel Marketing in Increasing Room Occupancy at Cihampelas Hotel During the Covid-19 Pandemic. The objective of the study is to find out the role of hotel marketing in increasing the room occupancy at Cihampelas Hotel during the Covid-19 pandemic. This paper used the descriptive-qualitative method. Qualitative research is the research that is executed based on the book and references. Descriptive methods are the way to solve the case by collecting data, identifying the data, analyzing the data, and categorizing the data.T his study used the method of observation, interviews, and documentation. Observations were made to find out the activities and marketing strategies used at Cihampelas Hotel during the COVID-19 pandemic. Interviews as an effort to obtain information and research the data were carried out with the owner, marketing manager, and hotel guests, this method was carried out to obtain research information and data. Documentation is used to obtain data regarding the profile and organizational structure of Cihampelas Hotel and other documents related to marketing activities at Cihampelas Hotel during the covid-19 pandemic. The result of the research, the role of hotel marketing in increasing room occupancy at Cihampelas hotels during the COVID-19 pandemic can be seen from the activities and marketing strategies implemented. Marketing activities are carried out online through the website and social media on a massive movement and the strategy by providing various attractive programs to customers so that the room occupancy at Cihampelas Hotel can be increased.

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Sastra Inggris 2022
Depositing User:	oman rohman
Date Deposited:	09 Aug 2022 03:39
Last Modified:	09 Aug 2022 03:39
URI:	http://repository.unpas.ac.id/id/eprint/58335

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