Iing Saefudin, iing.saefudin@unpas.ac.id (2022) Challenges of Customer Relationship Management to Run an Efficient and Effective Business. Journal of Environmental Treatment Techniques. pp. 1161-1164. ISSN 2309-1185
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Abstract
An approach that manages the interaction of an organization with potential and current customers is known as Customer relationship management (CRM). To improve the business relationship with customers it uses history of customer with a company. The data analysis of customer’s history ultimately driving growth of sales and focus on retention of customers. The CRM system compile the data from several communication channels, these channels include social media, telephone, live chat, marketing materials, website of company, email etc. The system can learn about the target audience and known about the needs of the customer with the use of CRM approach. Keywords: Customer relationship management, Communication channels, Telephone, Marketing materials, Website of company
| Item Type: | Article |
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| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2019 |
| Depositing User: | mr yogi - |
| Date Deposited: | 14 Apr 2022 06:25 |
| Last Modified: | 14 Apr 2022 06:25 |
| URI: | http://repository.unpas.ac.id/id/eprint/56734 |
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