Teddy Hikmat Fauzi, teddyfauzy@unpas.ac.id and Nurhayati, nurhayati@unpas.ac.id and Andry Moch Ramdan, mochandry@gmail.com and Adnan Mushoddaq, adnanmushoddaq07@gmail.com (2022) THE STOCK PURCHASE STRATEGY DURING THE COVID-19 PANDEMIC. Journal of Economic Empowerment Strategy (JEES), 2 (1). pp. 56-67.
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Abstract
Since the COVID-19 pandemic throughout 2020, the Composite Stock Price Index (JCI) has decreased by minus 18.3% (idx.channel.okezone.com) and this is almost evenly distributed on several trading floors of the world. The urgency (priority) of this research is to be able to add a new perspective to the business environment analysis model as an investment strategy in determining stock purchase decisions appropriately while still considering business environmental factors that are able to dynamically influence investors. This research is a qualitative descriptive method. The key informants in this research are from UOB Kay Han Securities managers in Bandung branch and others include research results from the Indonesia Stock Exchange (IDX) which incidentally is the millennial generation has reached 60% of the total stock investors on the IDX. Although as 34% of the younger generation stated that they are reluctant to invest in stocks. They stated percentage of millennial in stock transactions is a new phenomenon that encourages youth economic empowerment in investing. To analyse and choose a stock buying strategy during the COVID-19 pandemic there are still used Fundamental Analysis Strategy and Technical Analysis Strategy. Keywords: Purchase of Shares, Indonesia Stock Exchange (IDX), Fundamental and Technical Analysis Strategy.
| Item Type: | Article |
|---|---|
| Subjects: | JOURNAL |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Niaga 2022 |
| Depositing User: | mr yogi - |
| Date Deposited: | 16 Mar 2022 04:43 |
| Last Modified: | 16 Mar 2022 04:43 |
| URI: | http://repository.unpas.ac.id/id/eprint/56262 |
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