DEVELOPMENT OF BUSINESS COMPETITIVENESS IN FACING COVID 19

Abdurohim, Dindin and Tresnawati, Yanti Susila and Iskandar, Trias Pyrenia and Ramadhan, Toto and Aswin, Aswin DEVELOPMENT OF BUSINESS COMPETITIVENESS IN FACING COVID 19. FISIP UNPAS PRESS, Bandung.

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Abstract

Covid-19 has a negative impact on the existence of partner businesses in the Bandung City area, Partners have the potential to compete with similar products both domestically and products from abroad. However, they are still faced with problems, namely not understanding, utilizing, and applying marketing information technology (information throughe-commerce web & apps and digital marketing content. The solutions offered are: 1) Increasing Understanding of Marketing Information Technology (Information through E-Commerce Web & Apps and digital marketing content. 2) Increasing Information Technology capacity, 3) Increasing Understanding and Production of Digital Content in E- Commerce Web & Apps. 4) Increased understanding and creation of Official store accounts in the Marketplace, 5) Synchronization of all accounts from Web & Mobile Apps to official stores on all digital platforms (Facebook Pages, Instagram, Shopee. Ube) and Partners can take advantage of it. Activity method using the following approaches: training, technical guidance, mentoring, and facilitation. In this scheme, the proposing team as activity executor, which has the task of solving problems and achieving solutions and target outcomes that have been set according to their expertise and involving students as a technical team. Results and outputs that have been achieved in the implementation of activities; 1) Change in Digital Mindset partners, and can understand the benefits of Information Technology (Digital marketing / Distribution) 2) Partners Have 1 Unit Laptop Technology Facility (Asus TUF FX505DU), Sony Alpha 6300 KIT Camera and its accessories and have Web & Apps information technology facilities 3) Increased Understanding of Partners, and Application: Digital Content Production, Digital Content Distribution in Web & Mobile E-Commerce, Having an Official Store Account on Social Media. 4) Partners understand and have Official store accounts in the Marketplace, 5) Synchronize all accounts from Web & Mobile Apps to official stores on all digital platforms (Facebook Pages, Instagram, Marketplace, Youtube, and Partners Utilizing them

Item Type:	Book
Subjects:	PROCEEDING
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Niaga 2020
Depositing User:	E. Nurhayati Djaroni
Date Deposited:	23 Nov 2021 14:53
Last Modified:	26 Aug 2023 01:39
URI:	http://repository.unpas.ac.id/id/eprint/54339

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