An Analysis of Language Style on Instagram Captions as a Means of Promotion (a study at Sheraton Bandung Hotel & Towers 2020). Chriswanti Ayu Utami : 167010013

Chriswanti Ayu Utami, Husni Thamrin S.S., M.Hum (2021) An Analysis of Language Style on Instagram Captions as a Means of Promotion (a study at Sheraton Bandung Hotel & Towers 2020). Chriswanti Ayu Utami : 167010013. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

The research is entitled “An Analysis of Language Style on Instagram Captions as a Means of Promotion (a study at Sheraton Bandung Hotel & Towers 2020)”. It attempts to analyze about the language styles on Instagram captions posted by Sheraton Bandung Hotel & Towers to promoting the events, facilities and services. There are two research problems, first what are the types of language styles based on William Wells’ theory that existed on the Instagram captions by Sheraton Bandung Hotel & Towers, second is what are the purposes that used language styles on Instagram captions of Sheraton Bandung Hotel & Towers. The writer uses a qualitative method approach in order to answer the research problem. The writer found that in 15 data, which contains some of types language style in advertisement. First, hard sell. This language style usually conveys the message with rational and factual information and emphasizes the product features, benefits and facilities. The second is soft sell style, it usually uses the emotional information while deliver the message. Last is straightforward. This is the simplest of language style that deliver the information with straight to the point and clear without using any gimmicks. The language style is very important on Instagram captions or advertisement to attracts the customer to come, join and stay in Sheraton Bandung Hotel & Towers. Keyword: Tourism, Language Style, Instagram, Advertisement

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Depositing User:	oman rohman
Date Deposited:	11 Oct 2021 07:20
Last Modified:	11 Oct 2021 07:20
URI:	http://repository.unpas.ac.id/id/eprint/53030

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