Ridlo Abdul Aziz, 152050039 (2019) ANALISIS SEMIOTIKA TRAILER FILM AVENGERS :ENDGAME. Skripsi(S1) thesis, FISIP UNPAS.
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Abstract
This research is titled with “Semiotic Analysis of Avengers : Endgame Trailer”. This trailer has meaning and signs that can be interpreted as form in understanding life. Trailer is a main promotion tool for film so the product that produced should be at least describing what messages that film want to show because every film has it own mean and purpose in their production. Likewise film from Marvel Studios namely Avengers : Endgame. The purpose of this study is to determine the meaning of sign, object and interpretant contained in Avengers: Endgame Trailer. Also to find out how a trailer can recreate social reality that can affect point of view and mindset community who see it. The research method that used in this study is qualitative research method which is an in-depth study. Qualitative research methods used when the problem of research is not clear understand a visible meaning. As well as using Charles Sanders Peirce semiotic theory to analyse the meaning contained in each scene in Avengers: Endgame trailer with reference to the theory of Construction of Social Reality Peter l. Berger and Luckman. Based on result of the research, researcher draw the conclusion that in the Avengers: Endgame trailer has meaning of sign, object and interpretant in every scene. And closely related to the reality in people’ lives, so there is a moral messages that can be retracted. The things that researcher want to recommend as an input is for the film maker and film academics, make a trailer that effective and has qualities to support film promotions, and for audience to be more wise and can see a creation from every side also can take a positive value from that creation.
| Item Type: | Thesis (Skripsi(S1)) |
|---|---|
| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2015 |
| Depositing User: | mr yogi - |
| Date Deposited: | 07 Sep 2019 07:19 |
| Last Modified: | 07 Sep 2019 07:19 |
| URI: | http://repository.unpas.ac.id/id/eprint/43077 |
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