ANALISIS SEMIOTIKA IKLAN TEHBOTOL SOSRO VERSI MAKAN TAHUN 2017 DI TELEVISI

Dwi Andini, 142050346 (2018) ANALISIS SEMIOTIKA IKLAN TEHBOTOL SOSRO VERSI MAKAN TAHUN 2017 DI TELEVISI. Skripsi(S1) thesis, PERPUSTAKAAN.

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Abstract

This study entitled "Semiotic Analysis on Television Advertisement of Tehbotol Sosro Versi Makan in 2017: A Study of Semiotics Analysis ofSociety Representation in TehbotolSosroAdvertisement”. Advertisement is one of the most recognized and widely discussed forms of promotion, conveyed persuasively and aims to influence the audience. The reality of social life can be used as an advertising content to persuade audience, therefore the researcher choose Tehbotol Sosro advertisement as the object of research. This study was conducted with the aim tofind out the Signs, Objects, Interpretation and Representation of the society towards Tehbotol Sosro Versi Makan advertisement, thus obtaining the meaning from the advertisement. This study use qualitative research methods and semiotic analysis proposed by Charles Sanders Pierce. Besides, this study uses data collection techniques such as observation, literature study and interview. The research object of this study is television advertisement “Tehbotol Sosro Versi Makan”, which discussed how signs, objects, interpretation and representation of the society which was given by the advertisement, thus created interconnected meaning between the four points with the reality. There is one prominent object of young people who gather together in the advertisement and they represent most of society who like to have gathering and it shows that basically human is a social beings. There are several suggestions from the researcher based on this study, especially for the society as a user or as a consumer of advertisement, one of which is to interpret advertisement not only from the product but also see from different point of view. Hopefully, we are not being a passive audience which accept everything advertised to us, but be more critical and point out the actual message from the producer of related advertisement, so we are not easily provoked and affected by an advertisement.

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2018
Depositing User:	Mr Iwan Ridwan Iwan
Date Deposited:	08 Oct 2018 02:48
Last Modified:	08 Oct 2018 02:48
URI:	http://repository.unpas.ac.id/id/eprint/37838

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