Rini Anisyahrini, S.Sos., M.Ikom., NIDN : 0429127604 (2017) Implementation of Organization Communication Model of Karl Weick In Corporate Culture Transformation PT. Telkom (Case Study at PT Telkom Tbk., Bandung, Indonesia). THE FIRST DHARMA DUTA FACULTY INTERNATIONAL SEMINAR ON COMMUNICATION, CULTURE, LAW AND SOCIAL SCIENCE. pp. 55-61.
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Abstract
PT. Telekomunikasi Indonesia, Tbk. As one of the telecommunications business and information companies always adapt to external and internal changes. The process is known as transformation. They attempt to set new standards and values according to the changes they are facing. The transformation of the company is an inevitable effort to ensure the company runs well. According to Karl Weick, the transformation of corporate culture through organizational communication is an example of the application of the theory of organizing information. Karl Weick has a conceptual model of Organizational Information Theory to describe organizational processes in collecting, managing and using information for corporate transformation. This research trying to explain the transformation effort conducted by PT Telekomunikasi (PT Telkom). Next, evaluate the implementation of the transformation done by using conceptual principles of organizational communication theory. These results will show the formulation of raw values in the study with the model of organizational communication. This research uses Case Study method with thick and deep description technique of analysis. Data were collected through interviews and observations of secondary data, then classified according to the concepts and theories used. The research was conducted at PT Telekomunikasi head office in Bandung. The results show, PT Telkom run the transformation holds the principle or basic believe Always The Best.The core values have been formulated in three S, i.e. Solid, Speed, Smart. Then, the organizational communication strategy in the transformation of corporate culture is done to convey the urgency of corporate culture transformation to various parties. The always-best communication principle becomes the company's main standard. Key Word: Organizational Communication, Transformation Corporate culture, Communication Strategy, always the best.
| Item Type: | Article |
|---|---|
| Subjects: | PROCEEDING |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2017 |
| Depositing User: | mr yogi - |
| Date Deposited: | 07 Aug 2017 07:17 |
| Last Modified: | 07 Aug 2017 07:24 |
| URI: | http://repository.unpas.ac.id/id/eprint/28490 |
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