Charisma Asri Fitrananda, S.Ikom., M.Ikom, NIDN. 0427058902 (2017) DESIGN OF PUBLIC SERVICE ANNOUNCEMENTS "SUNGAI" BY THE GOVERNMENT OF BANDUNG CITY. INTERNATIONAL ACADEMIC CONFERENCE. pp. 423-442.
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Abstract
As a densely populated city, Bandung became one of the city's high flood levels. Flooding in Bandung not only because of the climate issue and the lack of urban infrastructure support.Damage to the environment and the behavior of society living in urban areas as well as a contributor to the problem of flooding in the city of Bandung. And one habit that is difficult to remove by the citizens of Bandung is littering the river. Therefore, Bandung city government made a public service announcement "river" to educate citizens about the impact of trash into the river. Researchers interested in studying about public service ads "Sungai" to find out how to form the government of Bandung City designing mechanisms in tackling the behavior of people who throw garbage into the river. This study was conducted to raise awareness especially to the people of Bandung City to take action in changing the behavior of trash into the river which could cause flooding in the city. This study is a qualitative research, the research suggests an idea or understanding of how and why a symptom or reality it happens that includes data collection technique of interview, observation and documentation, while data analysis using qualitative descriptive technique. The method used application development Multimedia Development Life Cyle (Luther, 1994) which has six stages: concept, design, collection of materials, manufacture, testing and distribution. Keywords: public service announcements, government, river
| Item Type: | Article |
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| Subjects: | PROCEEDING |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2017 |
| Depositing User: | mr yogi - |
| Date Deposited: | 03 Aug 2017 07:29 |
| Last Modified: | 03 Aug 2017 07:46 |
| URI: | http://repository.unpas.ac.id/id/eprint/28444 |
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