RIZKA DEVIASANI DAN FEGGY LESTARI DAN HERMAN HOVMAN (2016) Analysis of Social Media Usage on Marketing Division in Promoting Travello Hotel Bandung. Rizka Deviasani 127010029. Skripsi(S1) thesis, Sastra Inggris.
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Abstract
The research is entitled “Analysis of Social Media Usage on Marketing Division in Promoting Travello Hotel Bandung”. It attempts to analyze the social media usage to promoting Travello Hotel Bandung. There are three questions that have to be answered first is to know how the marketing use social media to promote Travello Hotel Bandung. Second is to find out what marketing strategies in using social media to promote Travello Hotel Bandung. Third is to know how social media attract the customer to use the hotel products. The context of this paper is to analyze the social media usage on marketing division using the marketing mix theory. The writer uses a descriptive qualitative approach in order to answer the research question.The data is taken from the of interview and observation. The marketing found that the social media usage has affected the number of hotel occupancy. The marketing made social media accounts, made a certain event in social media account like promo buy one get one in certain days. The marketing strategies to promote the hotel by making a contract with online travel agents where the customer can only booked the hotel room with low price from social media. To attract the customers, the marketing staff create photo or image that can make customer interested and willing to visit back. In this case the conclusion is every parties mutually beneficial and of this research is that the websites are able to help the sales and profits of some second party discount. Keyword: social media, marketing, promotion,and online travel agent
| Item Type: | Thesis (Skripsi(S1)) |
|---|---|
| Subjects: | S1-Skripsi |
| Divisions: | Fakultas Seni dan Sastra > Sastra Inggris 2016 |
| Depositing User: | oman rohman |
| Date Deposited: | 28 Sep 2016 13:31 |
| Last Modified: | 28 Sep 2016 13:31 |
| URI: | http://repository.unpas.ac.id/id/eprint/13132 |
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