PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @BUKITPERAMUNOFFICAL TERHADAP MINAT BERKUNJUNG WISATAWAN

Alizha, Syafira Nurul (2025) PENGARUH KONTEN MEDIA SOSIAL INSTAGRAM @BUKITPERAMUNOFFICAL TERHADAP MINAT BERKUNJUNG WISATAWAN. Skripsi(S1) thesis, FISIP UNPAS.

	Text 9. DAFTAR PUSTAKA.pdf Download (162kB)
	Text 4. BAB I.pdf Download (206kB)
	Text 1. COVER.pdf Download (43kB)
	Text 2. LEMBAR PERSETUJUAN.pdf Download (524kB)
	Text 3. ABSTRAK 3 BAHASA.pdf Download (18kB)
	Text 5. BAB II.pdf Download (524kB)
	Text 12. DAFTAR ISI.pdf Download (184kB)
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Abstract

Tourism on the island of Belitung is famous for the beauty of its pristine beaches with views of the blue sea and various granite boulders. Apart from its beautiful beaches, Belitung also has a tourist destination based on digital transformation, namely Bukit Peramun Ecotourism. However, in 2024 there will be a decrease in visitors of around 20%. This is of course a problem because there is a decrease in the number of visitors which may have an impact on the operational sustainability of the Bukit Peramun ecotourism destination. This research aims to examine the influence of Instagram social media content @bukitperamunofficial on tourist interest in visiting. The research method used is quantitative with a correlational approach and data analysis using path analysis. The theory used in this research is the AIDA theory put forward by Elmo Lewis. The sampling technique used was probability sampling with simple random sampling by distributing questionnaires on social media to 92 respondents who were followers of the Instagram account @bukitperamunofficial. The results of simultaneous path analysis in this research show that Social Media Content (X) from the @bukitperamunofficial Instagram account has a significant influence of 73.5% on Visiting Interest (Y). Partially, Online Communities (X1)) has an influence of 25.1%, Interactions (X2)) has an influence of -15.9%, Sharing of Content (X3)) has an influence of 25.3%, and Accessibility (X4) has an influence of 39% on Tourist Visiting Interest (Y). Tthe conclusion of this research, five points were obtained, namely, the first is that Instagram Social Media Content simultaneously has a significant influence on Tourist Visiting Interest. Second, Online Communities partially influence tourists' interest in visiting. Third, interaction partially influences tourists' interest in visiting. Fourth, Sharing of Content partially influences tourists' interest in visiting. And fifth, that accessibility partially influences tourists' interest in visiting. Keywords: Instagram, Social Media Content, Interest in Visiting

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2024
Depositing User:	Drs Iwan Ridwan
Date Deposited:	21 Apr 2025 08:23
Last Modified:	21 Apr 2025 08:23
URI:	http://repository.unpas.ac.id/id/eprint/75098

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