A Semantic Analysis of Marketing Media “Kampung Turis Karawang”. Ade Ramdan Anugrah :187010053

Ade Ramdan Anugrah, dan Husni Thamrin, S.S., M.Hum (2023) A Semantic Analysis of Marketing Media “Kampung Turis Karawang”. Ade Ramdan Anugrah :187010053. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

The purpose of this research is to explore effective strategies for promoting post- pandemic growth in the tourist industry in Kampung Turis Tegalwaru District, Mekarbuana Village, Karawang Regency. The study aims to identify which social media platforms can best support the marketing strategy of Kampung Turis, and to examine the types of meaning (Leech,1981) behind the marketing strategies used in the area. This research uses a descriptive qualitative method of content analysis, which involves a thorough examination of written and printed information in the mass media to understand their content. The findings suggest that Instagram is the most effective social media platform for promoting Kampung Turis, as it has a younger audience and is more visually oriented, making it an ideal platform for showcasing the destination's attractions and facilities. The study also highlights that the language used in social media posts plays a crucial role in developing an effective marketing strategy. The seven types of meanings identified in the study - conceptual, connotative, social, affective, reflected, collocative, and thematic meanings - are crucial in developing a marketing mix that targets the audience effectively and conveys the desired message. Keywords : Natural Tourism, Semantic, Meaning, Marketing Mix.

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Sastra Inggris 2023
Depositing User:	oman rohman
Date Deposited:	15 Apr 2023 02:59
Last Modified:	15 Apr 2023 02:59
URI:	http://repository.unpas.ac.id/id/eprint/63338

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