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Mrs., Nefrida (2024) PENGARUH KEUNIKAN PRODUK, HARGA DAN PEMASARAN MEDIA SOSIAL TERHADAP EKUITAS MEREK SERTA IMPLIKASINYA PADA KEPUTUSAN PEMBELIAN TENUN MELAYU USAHA KECIL MENENGAH (UKM) DI PROVINSI RIAU (Survey pada Usaha Kecil Menengah di Provinsi Riau) The Influence of Product Uniqueness, Price, and Sosial Media Marketing on Brand Equity and Its Implications for Purchasing Decisions of Malay Woven Products in Small And Medium Enterprises in Riau Province (Survey of Small and Medium Enterprises in Riau Province). Disertasi(S3) thesis, UNIVERSITAS PASUNDAN.
