 | Up a level |
KHAIRANI, ZULIA (2023) PENGARUH PERIKLANAN MEDIA CETAK, DIGITAL MARKETING, DAN KELOMPOK REFERENSI TERHADAP TERHADAP CITRA INSTITUSI DAN IMPLIKASINYA PADA KEPUTUSAN MAHASISWA MENDAFTAR DI PERGURUAN TINGGI (Survey Pada Mahasiswa Program S1 Tingkat Pertama Universitas Swasta di Provinsi Riau) THE INFLUENCE OF PRINT MEDIA ADVERTISING, DIGITAL MARKETING, AND REFERENCE GROUP ON INSTITUTIONAL IMAGE AND ITS IMPLICATIONS ON STUDENT DECISIONS TO ENROLL IN HIGHER EDUCATION (Survey of Private University Undergraduate Program Students in Riau Province). Disertasi(S3) thesis, UNIVERSITAS PASUNDAN.
