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Tiara Sagita, 204010330 and Dr. Ardi Gunardi, SE.,MSi, Pembimbing (2024) PENGARUH SOCIAL MEDIA MARKETING, CSR PERCEPTION DAN BRAND STORY TERHADAP ONLINE PURCHASE DECISION SKINCARE LOKAL DI BANDUNG. Skripsi(S1) thesis, Universitas Pasundan Bandung.