Dr. Heri Erlangga,S.Sos,,M.Pd, Heri Erlangga (2021) Effect Of Digital Marketing And Social Media On Purchase Intention Of Smes Food Products. Turkish Journal of Computer and Mathematics Education, 12 (3). pp. 3672-3678. ISSN 3672-3678
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Abstract
Marketing is an important part of the management of a company in order to achieve success in achieving company goals. This study aims to determine the influence of social media-based digital marketing on purchasing decisions for SMEs products. The study was conducted in Banten Province by taking a total sample of 210 respondents with a sample of using random sampling technique. Data collection through observation and questionnaires. The data analysis technique was performed using simple linear regression analysis with SPSS software. Based on the results of the research and discussion above, it can be concluded that social media marketing has a significant influence on purchasing decisions on SMEs products. Overall there is a positive influence between social media marketing variables and SMEs product purchasing decisions. Keywords: Digital Marketing, Social Media Marketing, Purchasing Decisions, SMEs
| Item Type: | Article |
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| Subjects: | JOURNAL |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Niaga 2021 |
| Depositing User: | mr yogi - |
| Date Deposited: | 05 Oct 2021 07:01 |
| Last Modified: | 05 Oct 2021 07:01 |
| URI: | http://repository.unpas.ac.id/id/eprint/52878 |
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