The Use of English on Digital Posters as a Promotion Media (A Study Toward Saung Angklung Udjo Tourist Destination 2022). Farhan Alif Bramezra:167010055

Farhan Alif Bramezra, Dr. Hj. Senny S. Alwasilah, S.S., M.Pd. (2024) The Use of English on Digital Posters as a Promotion Media (A Study Toward Saung Angklung Udjo Tourist Destination 2022). Farhan Alif Bramezra:167010055. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

The research conducted on "The Use of English on Digital Posters as a Promotion Media (A Study Toward Saung Angklung Udjo Tourist Destination 2022)" aimed to investigate the use of English language in digital posters of a prominent tourist destination in Indonesia. Using Bowker and Pearson's theory of terminology analysis, this qualitative research analyzed the data collected in the form of words, phrases, and sentences found in the digital posters. The research approach involved a document study approach, allowing for an in-depth analysis of the language used in the digital posters. The results of the analysis revealed that the digital posters of Saung Angklung Udjo Bandung displayed a consistent use of professional English language. The language used was found to be proper and persuasive, indicating the effectiveness of the posters in attracting tourists to the destination. Furthermore, the use of proper terminology in the digital posters ensures that tourists have a clear understanding of the events and activities available at the destination. The research findings emphasize the importance of using professional English language and proper terminology in tourism marketing to enhance the effectiveness of communication with potential tourists. Keyword : Tourism, English, Digital Poster, Saung Angklung Udjo

Item Type: Thesis (Skripsi(S1))
Subjects: S1-Skripsi
Divisions: Fakultas Seni dan Sastra > Sastra Inggris 2024
Depositing User: mr FISS-Oman -
Date Deposited: 16 Feb 2024 04:15
Last Modified: 16 Feb 2024 06:20
URI: http://repository.unpas.ac.id/id/eprint/68013

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