Mulyana, Yayan and Purwanti, Yanti (2023) MODEL PENGEMBANGAN KOMPETENSI PEMASARAN PRODUK RAJUT DALAM MENINGKATKAN KEUNGGULAN BERSAING UKM RAJUT BINONGJATI KOTA BANDUNG. Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pasundan. pp. 1-7.
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Abstract
Usaha Kecil dan Menengah (SMEs) has contributed an important and substantial role in providing employment and income for the people of Indonesia. Therefore, empowerment and sustainable development needs to be done so that SMEs are not only growing in number but are also growing in quality and competitiveness of its products. SME knitting center, Binongjati, which is located in Batununggal district of Bandung city, is one of the potentially sectors of industrial and trade in Bandung which has many beneficial effects of sustaining local communities. However, there are some problems and obstacles encountered, according to the results of the research on Products Development Strategy which is based on the OVOP in the industrial and trade sector of Bandung city (2008), SME Biongjati knitting center: has not yet been able to bring the hallmark or speciality of its knitted products, sales are still generally made in the local scope, products are quality-oriented to the middle and lower segments, the raw materials that are not easy to obtain, the marketing is uncomprehensively done, products which are mostly still based on orders, creativity and innovation are tend to be given by the buyer, and also the goods that are depend on the existing trend. The objective goal that is meant to be achieved in this research is to Generate Competence Model of the Knitting Product Marketing in order to improvise the knitting SME Competitive Advantage of Binongjati in Bandung. The specific targets of this research include the existence of the manual book on Knitting SME Marketing Competency Model of Binongjati, enhancing the efforts through the marketing aspects and increasing the competitive advantage of the products, as well as recommendations on the policies that are relevant to the encountered problems. The method which is used to achieve the goal in this study is the experimental method (pre test and post test) by means of surveys, FGD (Focus Group Discussion), entrepreneurial and marketing training. It is through this research we can acknowledge the improvement and development of the Binongjati Knitting business from the aspects of entrepreneurship, marketing, and increased competitive advantage through the Competency Model of Marketing in improving the competitive advantage of the products itself, in order to have a good competitiveness of local, national, and global, and to be able to follow the progress of the changing market. Besides, the spirit of entrepreneurship among the Binongjati Knitting SME may continue to rise. Keywords: Competence marketing, competitive advantage
| Item Type: | Article |
|---|---|
| Subjects: | JOURNAL |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Niaga 2023 |
| Depositing User: | mr yogi - |
| Date Deposited: | 10 Jun 2023 05:21 |
| Last Modified: | 10 Jun 2023 05:21 |
| URI: | http://repository.unpas.ac.id/id/eprint/63901 |
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