An Analysis of Brochure Language Style as A Media of Promotion (A Study at Courtyard Hotel Bandung). Maria Yulia Titinaya Mawar: 167010030

Maria Yulia Titinaya Mawar, Erik Rusmana.,S.S.,M.Hum (2022) An Analysis of Brochure Language Style as A Media of Promotion (A Study at Courtyard Hotel Bandung). Maria Yulia Titinaya Mawar: 167010030. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

The research is entitled “An Analysis of Language Style in Promoting Brochure at Courtyard Hotel Bandung”. It attempts to analyze about the language style in brochure at Courtyard Hotel Bandung to promoting the facilities and service. There are two kind purposes of this research, first what is hotel language style that is presented in the brochure and the second is the reason why the hotel used language style in promoting their product. This research analyze the types of language style in the brochure of Courtyard hotel Bandung using the language style in advertisement or brochure by William Well’s theory as a foundation of this research. There are some types of language style based on Well’s theory, they are hard sell style, soft sell style, straightforward style, drama and lecture style, demonstration style, problem solution style, spoke person style, and comparison style. The writer found that in 14 data, there is three types of language style which appropriate with the data in the brochure. First, soft sell style which uses an emotional message and it is designed around an image intended to touch the heart to create a respond based on feeling and attitude, second is hard sell style which is uses to create a response of the reader based on logic, the last is straightforward style which is in this style advertisements conveys message more rational rather than emotional. The language style is very important in brochure or advertisement to attracts the customer to visit and stay in Courtyard Hotel Bandung. Keyword: Tourism, Language Style, Advertisement

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Sastra Inggris 2020
Depositing User:	oman rohman
Date Deposited:	02 Jun 2022 04:35
Last Modified:	02 Jun 2022 04:35
URI:	http://repository.unpas.ac.id/id/eprint/57685

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