The Language Style Used in Courtyard Hotel Bandung Advertisements. Eria Agustin:177010047

Eria Agustin, Husni Thamrin, S.S., M. Hum. (2021) The Language Style Used in Courtyard Hotel Bandung Advertisements. Eria Agustin:177010047. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

This research is entitled "The Language Style Used in Courtyard Hotel Bandung Advertisements". This study tries to analyze the style of language in brochures and advertisements at Courtyard hotel Bandung to promote facilities and services. There are two kinds of research objectives; the first is the type of language style used in the brochure, the second is the meaning of the Courtyard hotel Bandung advertisement. The context of this paper is to analyze the types of language style in the brochure of Courtyard hotel Bandung using the language style in advertisement or brochure by William Well's theory as a foundation of the research. The theory of William Well of language style focuses on sentence structure of advertisement which covers hard sell style, soft sell style, drama and lecture style, straightforward style, demonstration style, problem solution style, spokesperson style, and comparison style. The writer uses a descriptive qualitative approach to answer the research problem. The writer found that in 16 data, there were three types of language styles that matched the data in the brochure. First, hard sell style that is usually used rational information. Second, soft-sell style, which uses an emotional message and it is designed around an image intended to touch the heart. The last is straightforward style. In a straightforward factual message, the advertiser conveys information without using any gimmicks of embellishments. The brochure of Courtyard hotel Bandung has used three types of language style, there are hard sell style, soft sell style and straightforward style to promoting their facilities and services. The language style is very important in brochures or advertisements to attract the customers to visit and stay in Courtyard hotel Bandung. Keyword: Tourism, Language Style, Advertisement

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Sastra Inggris 2021
Depositing User:	oman rohman
Date Deposited:	28 Dec 2021 03:58
Last Modified:	28 Dec 2021 03:58
URI:	http://repository.unpas.ac.id/id/eprint/54846

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