THE CAPACITY BUILDING OF THE LEADING SMALL BUSINESS IN KAMPOENG RAJOET, BANDUNG CITY (REGIONAL LEADING PRODUCT DEVELOPMENT PROGRAM (PPUD) OF DRPM KEMENRISTEK DIKTI)

Tresnawati, Yanti Susila and Abdurohim, Dindin and Iskandar, Trias Pyrenia and Ramadhan, Toto (2019) THE CAPACITY BUILDING OF THE LEADING SMALL BUSINESS IN KAMPOENG RAJOET, BANDUNG CITY (REGIONAL LEADING PRODUCT DEVELOPMENT PROGRAM (PPUD) OF DRPM KEMENRISTEK DIKTI). Conference Proceeding one Asia 1, 1 (1). One Asia, Bandung, Indonesia, pp. 145-152. ISBN 978-602-0942-37-7

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Abstract

The knitting small business located in Kampoeng Rajoet is one of the leading small businesses in the City of Bandung. Kampoeng Rajoet area has 293 business units, has 31.366 billion investment capacity, produces up to 984,426 dozen per year capacity,and provides employment for 2,143 regional and national workers. Some business units have entered the international market. One of them is Eka Rahmat Jaya Small Business which is the PPPUD Program Partner in Batununggal Sub-district. The partner has the potential to be developed, but itstill faces various problems. The priority problemsfaced by the partner include 1) production problem related to the limited capacity of knitting machine and limitations of raw materials,2) marketing, 3)management & HR, 4) business completeness and promotion media. The solutions and output targets of the implementation of this PPUD program are as follows 1) increasing the capacity of computer-based knitting machines and capacity of raw materials, 2) increasing the marketing capacity (potential customers/segments, targets, and positioning), 3) improving the management and HR capacity, and 4) increasing the capacity of business completeness and media promotion. The methods used to achieve the solution and output target includes training, technical tuition (Bimtek), mentoring, and business facilitation. In addition, the Team also determine procedures, set solution steps in solving problems, and involve experienced experts in their respective fields. The leading small business capacity building in the City of Bandung through the implementation of Regional Leading Product Development Program (PPPUD) has a positive impact on the capacity building of small business partner . This is evident from the application of science and technology to solving problems by creating the following solutions: creating a computerized knitting machine named Cixing and increase ing the raw material capacity, increase ing the marketing capacity and the information of potential markets/consumers (segmentation, targeting and positioning (STP), increasing the business management capacity (vision, mission and business objectives and HR), increase ing themotivation and creativity, and increasing the capacity for business completeness and promotional media.

Item Type:	Book
Subjects:	PROCEEDING
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2019
Depositing User:	E. Nurhayati Djaroni
Date Deposited:	25 Nov 2021 05:57
Last Modified:	28 Jul 2023 07:02
URI:	http://repository.unpas.ac.id/id/eprint/54356

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