Yogi Muhamad Yusuf, yogimyusuf@unpas.ac.id and Charisma Asri Fitrananda, Charisma.asri@unpas.ac.id and Mochamad Iqbal, moch.iqbal@unpas.ac.id and Vikry Abdullah Rahiem, vikry.ar@gmail.com. (2021) DEVELOPMENT OF TOURISM BUSINESS POTENTIAL THROUGH THE USE OF SMARTPHONES IN MARKET TOURISM WARNASARI VILLAGE DISTRICT OF BANDUNG. PICS: PASUNDAN INTERNATIONAL COMMUNITY SERVICE, 02 (1). pp. 32-41. ISSN 2686-2697
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Abstract
This service aims to provide socialization on the use of smartphones as a means of promotion in the potential tourism of Warnasari Village tourism business operators, Pangalengan District, Bandung Regency. The tourism businesses managed by tourism businesses and Youth Organizations in Warnasari Village are Situ Cileunca, Rafting, Cukul Sunrise Point and Agro Tourism. Business operators have developed several types of potential tourism in the Warnasari Village with a target market for the lower middle class. But because of the growing demand from consumers in terms of the tourism sector, the target market wants to be changed to the upper middle class. The problem that is owned by partners is the lack of ability in terms of the use of smartphones such as photo editing, video editing and the use of social media. Community service activities using a contextual approach that is providing theoretical material first and followed by workshops directly editing photos and videos using a smartphone and uploading his work produced by partners. Then proceed with the method of briefing photo and video editing techniques, and the use of social media in potential tourism marketing in Pangalengan. Keywords: tourism business, smartphone, photo, video
| Item Type: | Article |
|---|---|
| Subjects: | JOURNAL |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2020 |
| Depositing User: | mr yogi - |
| Date Deposited: | 11 Nov 2021 03:43 |
| Last Modified: | 03 Feb 2022 07:44 |
| URI: | http://repository.unpas.ac.id/id/eprint/54191 |
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