RE-PACKAGINGDAN PERANCANGAN PROMOSI PENJUALAN KERIPIK PISANG KEMBANG ‘ANEKA’. Zalina Puri G –136010038

Zalina Puri G dan Fadhly Abdillah, S.Sn., M.Ds (2019) RE-PACKAGINGDAN PERANCANGAN PROMOSI PENJUALAN KERIPIK PISANG KEMBANG ‘ANEKA’. Zalina Puri G –136010038. Skripsi(S1) thesis, Desain Komunikasi Visual.

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Abstract

Lampung is one of thelargest producers of banana, it makes people once emerged UKM that makes food made from banana at Lampung .The more food base on banana businessmen, the more competitors there are.And one of the confectionery entrepreneurs in Lampung which has been around since 1990is Keripik PisangKembang ‘Aneka’.Assorted keripik pisangstill survive until now in selling a very special confectionery in the city of Lampung.However Keripik Pisang Kembang ‘Aneka’still maintain the way of sales that do not follow the era, a lot of another seller of keripik pisang in Lampungthat has been propagate to online sales and beautify and also give identity of theproduct to be seen differently from other keripik pisang.Therefore, the assorted keripik pisangmust conduct sales promotion that includes a widerand also provide a differentiator to the products so that the Keripik Pisang Kembang ‘Aneka’ can still survive the competition with other businesses that have been do it first.The design done in this study is hoped to increase sales and also provide a more different image to attract the attention of potential buyers.This research uses qualitative methods based on observations, interviews on pre-defined targets.After conducting research in such a way that the selected media can be directly targeted.One of the solutions offered is to provide sales promotion of Keripik Pisang Kembang ‘Aneka’as a snack too.The expansion of the target market can be promoted with promotional media that has never been done by the Keripik Pisang Kembang ‘Aneka’.This is a newthing that Keripik Pisang Kembang ‘Aneka’will do as a form of promotion of products.Keyword:Keripik Pisang, Promotion, Food, Lampung

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Desain Komunikasi Visual 2018
Depositing User:	oman rohman
Date Deposited:	13 Aug 2019 02:51
Last Modified:	14 Aug 2019 03:14
URI:	http://repository.unpas.ac.id/id/eprint/42567

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