STRATEGI PENGEMBANGAN USAHA KERUPUK GUNUNG LEUTIK DI KABUPATEN BANDUNG

LATIFAH ADNANI, SH., M.SI., NIDN. 04.261059.01 (2017) STRATEGI PENGEMBANGAN USAHA KERUPUK GUNUNG LEUTIK DI KABUPATEN BANDUNG. Wirausaha Jurnal Bisnis, 10 (2). pp. 1048-1054. ISSN 163-234X

[img]
Preview
Image
img080.jpg

Download (1MB) | Preview
[img]
Preview
Image
img062.jpg

Download (3MB) | Preview
[img]
Preview
Image
img079.jpg

Download (1MB) | Preview
[img]
Preview
Image
img081.jpg

Download (1MB) | Preview
[img]
Preview
Image
img063.jpg

Download (1MB) | Preview
[img] Text
STRATEGI PENGEMBANGAN USAHA KERUPUK.docx

Download (14kB)
[img]
Preview
Image
img084.jpg

Download (1MB) | Preview
[img]
Preview
Image
img082.jpg

Download (1MB) | Preview
[img]
Preview
Image
img083.jpg

Download (1MB) | Preview
[img]
Preview
Image
img085.jpg

Download (1MB) | Preview

Abstract

KerupukGurandilGunungleutik business is located in Gunungleutik Village CiparayDistrct, and Bandung country. The man behind this business is Mr. DedeRuhiyat. KerupukGurandilGunungleutik has special flavor such as sweet and crunch with shape look like dice. This product is still limited selling that only spread in originate place and pasarMajalayawhich 15 km away from factory. This research uses balanced scorecard method.As a result there are two types of obtacles , firs interest internalaspect, this related to capital and limited market share. Second external problem consist of a few competitors who should work hand in hand. So that kerupukGunungleutik could have products diversification. Key words :KerupukGurandilGunungleutik business development

Item Type: Article
Subjects: JOURNAL
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Niaga 2017
Depositing User: mr yogi -
Date Deposited: 15 Nov 2017 04:24
Last Modified: 15 Nov 2017 04:24
URI: http://repository.unpas.ac.id/id/eprint/31854

Actions (login required)

View Item View Item