Analysis on Stakeholder Approach as An Effort to Increase Customer’s Loyalty

Teddy Hikmat Fauzi, NIDN. 0422076702 (2017) Analysis on Stakeholder Approach as An Effort to Increase Customer’s Loyalty. Journal of Applied Sciences Research. pp. 2485-2488. ISSN 1819-544X

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Business actors in the global scope should proactively able to use and expand the national market potentials to meet the people’s consumption as a representation of the economic liberalization based on a simple thinking by committing to build a sustainable business that is supported by quality services and products. Wexley and Yukl(1993:89) stated that the company life cycle comprises transaction processess and their environment. There are two contemporer approaches to measure effectiveness, namely stakeholder approach and competing values approach (Gareth Jones, 2001:17-20). Stakeholderis a group inside and outside of the organization that has interests towards the company’s performance. Stakeholder analysis is the company’s ability to identify various factor and elements of the stakeholders that give added values for the totality of the customer’s interest (external stakeholders) and service provision (services) to the internal components of the organization (internal stakeholders).

Item Type: Article
Subjects: JOURNAL
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Administrasi Niaga 2017
Depositing User: mr yogi -
Date Deposited: 08 Nov 2017 07:15
Last Modified: 08 Nov 2017 07:15

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