PUBLIC RELATION COMMUNICATION STRATEGY OF BANDUNG CITY GOVERNMENT IN TACKLING THE LITTER STYROFOAM

Dhini Ardianti, S.Sos, M. I.Kom, NIDN. 0408087605 and Winne Wardiani, S.S, M.Si, NIDN. 0405018402 (2017) PUBLIC RELATION COMMUNICATION STRATEGY OF BANDUNG CITY GOVERNMENT IN TACKLING THE LITTER STYROFOAM. INTERNATIONAL ACADEMIC CONFERENCE. pp. 465-482.

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Abstract

The title of this research is Public Relations Communication Strategy of Bandung City Government in Tackling the Litter Styrofoam. This research is considered necessary because of the problems related to waste management on the duty of Bandung City Government in particular to the issue of maintaining environmental quality to keep them clean, prosperous, obedient and friendly in accordance with the vision and mission of the Bandung City. It is needs to be a comprehensive way, both preventive and repressive. In recent months, Bandung City has sufficient rainfall increase and create streams that exist beyond the threshold, causing the river to overflow and uncontrolled flood the streets. Recently issue about floods in some areas of Bandung City as the result from unstoppable Styrofoam trash, because is a basic material from Styrofoam isn’t easily break down. Therefore we should bear made of Styrofoam waste management that handled by a variety of parties, not only the government responsibility but it is also expected to be an awareness for the residents of Bandung City as part of the community that inhabits the region surrounding Bandung City. Therefore to establish a public awareness about the importance of tackling a litter Styrofoam is one of the responsibilities from the government public relations Bandung. Public Relations role itself that should be able to interprets, analyze and evaluate public behavioral tendencies and can evaluate government programs relating public interest. The purpose of this research to determine how the communication strategy of the government public relations Bandung in tackling a Litter Styrofoam, in this case to identify the policies and procedures of Bandung City government public relations agencies and any program of public relations activities related issues Styrofoam waste reduction. This research expected with the green political that protects ecofriendly aspects. This research used descriptive method analysis. The apparatus of government in department of communication and information as a subject of this research.Data collection through interviews, observation and documentation. Keyword: Communication Strategy, Government Public Relation, Styrofoam, Green Political

Item Type: Article
Subjects: PROCEEDING
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi 2017
Depositing User: mr yogi -
Date Deposited: 03 Aug 2017 07:41
Last Modified: 03 Aug 2017 07:41
URI: http://repository.unpas.ac.id/id/eprint/28445

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