The Influence of MICE in Increasing Room Revenue at Horison Hotel Ayu Anggraini Purnama Sari NRP. 087010044

Ayu Anggraini Purnama Sari (2016) The Influence of MICE in Increasing Room Revenue at Horison Hotel Ayu Anggraini Purnama Sari NRP. 087010044. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

MICE are one of tourism activity and its new trend now. Many countries are interested in it, because it can bring many tourists to visit other place. MICE tourism known as business tourism, but MICE tourism it is same like tourism meaning, the vacation, and leisure. It could see MICE are acronym of Meeting, Incentive, Conference and Exhibition. Well that’s mean MICE is combination between business and leisure. MICE have good effect to economy of country, because MICE influence many sectors when a country being destination, it’s mean that country has to prepared, like: facilities (airport, bus, and train), accommodation (hotels), and access able (the visitor can access the hotel in easy or to interest place). Usually MICE participant after doing the main purpose, business, and then they visit the interest place in that country. Well, from the activity the government sector runs. Indonesia as we know has many interest places and makes it be one of MICE destination. Indonesia with mother town Jakarta has second city called Bandung, Bandung itself has good clime and geography. That’s make Bandung now ogled as good place for MICE destination. We can see from many hotels with MICE capacity. But Horison hotel at Bandung is one of the oldest and pioneer of MICE hotel. Because of that, the writer wants to analyze the influence MICE in Horison Hotel. In this research, the writer has three purposes; those are to find out the influencing of MICE in room revenue at Horison, to know the promotion of MICE in Horison in the many competitors and to know the standardization of MICE in Horison. The writer only analyzed the MICE progress in two years and the MICE promotion at Horison. In this research the writer uses qualitative approach. The qualitative approach is a method to solve an actual problem by collecting, clarifying, analyzing and interpreting the data. The writer after did some interview to some staffs Horison, collecting data and non-participants observation gets more information about Horison. The writer found that Horison make some innovation to meeting room and the standardization facilities of MICE has been completed by Horison.

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Sastra Inggris 2013
Depositing User:	oman rohman
Date Deposited:	07 Oct 2016 18:04
Last Modified:	07 Oct 2016 18:04
URI:	http://repository.unpas.ac.id/id/eprint/13680

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