The Influence of Marketing Strategy in Increasing the number of customers of Umrah Regular Package at Qiblat Tour . Diana Putri Reg. Number 117010005

Diana Putri and Iwan D Gunawan dan Herman Hovman (2016) The Influence of Marketing Strategy in Increasing the number of customers of Umrah Regular Package at Qiblat Tour . Diana Putri Reg. Number 117010005. Skripsi(S1) thesis, Sastra Inggris.

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Abstract

This paper entitled “The Influence of Marketing Strategy in Increasing the Number of Customers of Umrah Regular Package at Qiblat Tour.” The content of paper is discussed about Influence of Marketing Strategy in Increasing the Number of Customers of Umrah Regular Package at Qiblat Tour. The research is aimed to answer some issues there are Marketing Strategy and The Influence of Marketing Strategy in Increasing the Number of Customers of Umrah Regular Package at Qiblat Tour. The theory used as a measure of effective marketing strategies is Marketing Mix 7p (Product, Price, promotion, process, place (Distribution), Physical Evidence, people). The method used is Qualitative descriptive method because it helped the writer to obtain a variety of information related to The Influence of Marketing Strategy in Increasing the Number of Customers of Umrah Regular Package at Qiblat Tour. The methods of data collection used are interview, observation, and documentation. The data obtained and then analyzed and presented descriptive. The result is the marketing strategy undertaken by Qiblat Tour is by (1) giving priority to the quality of service and the best hospitality in order to create satisfaction, loyalty and interest in customers, (2) running promotion programs such as advertising through electronic and print media and others, (3) creating new products with lower price than the normal price, (4) hold the event program and (5) participating as a sponsorship. The result of the marketing strategy that has been done by the Qiblat Tour is very good because it is very influential in increasing the number of customers. Especially by creating the new products (Milad program), this program is produces the highest number of customers than usual. But in this case, some issues are still found as an underdeveloped program advertising promotions. The conclusion is the marketing strategy undertaken by Qiblat Tour is quite effective because it has a very good influence in increasing the number of customers. Therefore, the company must keep maintaining the quality of the strategy that has been reputed quite effective and has a very good influence for the company. Then, the company must develop a quality strategy that needs to be improved.

Item Type:	Thesis (Skripsi(S1))
Subjects:	S1-Skripsi
Divisions:	Fakultas Seni dan Sastra > Sastra Inggris 2015
Depositing User:	oman rohman
Date Deposited:	06 Oct 2016 17:31
Last Modified:	06 Oct 2016 17:31
URI:	http://repository.unpas.ac.id/id/eprint/13639

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